Poke the Box – Just Start It

Seth Godin, I’m a huge fan. I’m amazed at what Seth can do with one phrase (the title of each of his books). One of his most recent books, called Poke the Box, is a book all about “starting”. It’s a book I’ve recommended a number of times to others, including today to a good friend looking to start his own business.

The main message is to just start something. Don’t worry about failing, failure is good. If you’re so worried about failing you’re never going to start something enough to not fail.

Another part I found interesting was that we have a “duty”, a social responsibility to start something. If we have the idea, and the ability, not starting it is like hiding our talent. If we don’t start it, how can we expect to be given more ideas that we aren’t going to do anything with.

Buy it, it’s $7 on Amazon.

If you don’t start now, when will you?

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